SANKALPA

Abstract

This study investigates the investment behaviour and preferences of women in Karimnagar, Telangana. As women are increasingly becoming financially independent, understanding their investment patterns is critical for designing inclusive financial products and policies. The research focuses on the types of investment instruments preferred by women, the influencing factors, and the challenges faced. A structured questionnaire was administered to 100 women across various age groups and professions. The findings reveal that while women are aware of traditional investment avenues like gold and fixed deposits, awareness, and participation in high-return instruments like mutual funds and equity are relatively low. The study provides recommendations to enhance financial literacy and encourage diversified investment behaviour among women.