SANKALPA

Abstract

“Today’s children are citizens of tomorrow” (Jawahar Lal Nehru). Children enjoy to listen, and read stories. While listening to them they try to visualise and imagine the characters, situation, etc. Moreover, they love to watch them. In this era of digitalization children are tend to watch stories from social media platforms mainly from YouTube. And giving moral education to children is very important, because they are the future of our nation and represents our country. In this era of busy hours, parents hardly find time to sit with their children and talk to them. So, children addicted to gadgets making social media as their friend and parents addicted to their laptops, mobile phones, whatnot.

Way back people used to live together as a joint family, and if father and mother do not have time for their children their grandparents used to teach them moral values through telling stories. But today situation has changed we hardly find a joint family. People are more comfortable with nuclear families and children became alone in the busy hours of their parents.

Here social media plays an important role as a teacher by teaching moral values to children. When it comes to YouTube, children can find lots of content to learn by watching stories in it. In this paper we are going to study how social media plays an important role in teaching moral values for children from the selected channel of Murty Media, story time with Sudha Murty, which presents an animated series of “Grandma’s bag of stories” a children book which is a collection of 21 short stories written by Sudha Murty for children to learn, enjoy and educate through those animated videos.

Sudha Murty is a renowned author, Indian educator, philanthropist, teacher, and co-founder & chairperson of Infosys. She was awarded with the Padma Shri in 2006 and the Padma Bhushan in 2023. She was nominated as Member of Parliament, RajyaSabha in 2024. She has written five fiction, seven non-fiction, and thirteen children’s books.